Issues in Global Business and Consultancy Essay

Issues in Global Business and Consultancy - Essay Example The choice for those locations is due to the technological advancement and industrial production and as part of the globalisation strategy. As a result of the globalisation and to its contribution to the worldwide healthcare needs, the company ranks among the research–oriented healthcare and pharmaceutical companies in the world. Indeed, this has made the company to play a leading role in making sure that the global population remains healthy. As well, the company benefits from its global business approach, and enjoy Comparative Advantage, Absolute Advantage Fallacy, Endogenous Advantage, and Bilateral Trade Patterns, due to the nature of its production. Table of Contents Executive Summary 1 Table of Contents 2 Introduction 3 Brief Research Methods 3 Globalisation 4 Globalisation Challenges and the Company’s Interventions 6 International Trade Theory 7 Comparative Advantage 7 Absolute Advantage Fallacy 7 Endogenous Advantage 8 Bilateral Trade Patterns 8 Recommendations 9 Conclusions 9 Bibliography 10 Appendix 11 Introduction Global business and consultancy are the major considerations for companies seeking success. There are certain issues affecting business operations, which have to be predetermined, analysed for the good of the business. In this report, the major issues to be discussed include globalisation and International Trade Theory relating to GlaxoSmithKline Company (GSK). The company was formed in the year 2000 when Glaxo Welcome Company and SmithKline Beecham merged (Weysig, 2004, p.16). Since the company is international based, operating in more than 100 countries, all the factors in the global business arena has an impact on it s operations. As any other company, GSK has internal and external challenges because they manufacture health products. Therefore, millions of people are depending on the products for their health needs, meaning that an outbreak of epidemic disease creates an impact of increase in the demand of the products. Int ensifying their research is the key to the company’s development. Some of the globalisation factors affecting the company include is he demand arising from low income countries. As a leader, they have the mandate and compulsion to fulfil their mission despite all the global challenges. Brief Research Method During the study, the researcher employed a deductive approach in doing the investigation. First, the researcher formulated the topic of discussion, under which the problem to be investigated was stated. Secondly, literature review followed, in which the divergent views of different scholars and other relevant company information was incorporated. Third, the researcher proposed the theory to be used in the company analysis, and designed the research to test the theories. Finally, the researcher started the study by collecting data, analysing them, using qualitative and quantitative techniques, after which the findings were presented. Globalisation The company is based in t he United Kingdom, with branches in more than 100 countries distributed across the world (Feenstra, 2003, p.44). The other important aspect of the company to note is that, the UK, US, China and Belgium host the major research centres of the company (Feenstra, 2003, p.45). Due to its contribution to the global health needs, the company is categorised

Analysis of the Airbus Strategies Adopted in Startup Case Study

Analysis of the Airbus Strategies Adopted in Startup - Case Study Example Airbus’ competitive offer to its customers was a strength because it rivaled established brands. This increased customers and improved Airbus market share in the aircraft industry. Similarly, pooling of financial and technological resources in four European countries in the manufacture of Airbus aircraft was a strength to Airbus. This gave the company the finances required to create a competitive advantage. The last strength was strong industry policy in Europe that favored the success of Airbus, translating to  £ 26 billion in subsidies that enabled the company recovery of 70 % enormous development costs. This improved competitiveness and efficiency of the Airbus, hence competed favorably with established global players, McDonald and Boeing. Two weaknesses plagued Airbus, loses due to discount pricing as a way to gain increased market share and lack of established reputation with airlines on safety, quality and maintenance in the earlier years of the company’s operations. This led to needing reduced prices, improved maintenance practices, and increased competitiveness by Airbus to overcome the weaknesses. The main threat to Airbus was a ready market for McDonald and Boeing from U.S. military equipment. This reduced Airbus competitiveness in the U.S. market due to superior sales and profits by McDonald and Boeing. Secondly, Mc Donald and Boeing control of the U.S. market was a threat to Airbus growth and ambitions of increased market share. A building of high-quality Airbus aircraft acted as an opportunity as it gave consumers an alternative to U.S. aircraft.